HydroMassage names Robert Giardina to Serve as CEO

FOR IMMEDIATE RELEASE

HydroMassage is proud to announce Robert Giardina will serve as the company’s chief executive officer

Clearwater, Florida – October 8, 2009 – HydroMassage is proud to announce that its board of directors has named Robert Giardina, formerly of Town Sports International (TSI) to serve as the company’s chief executive officer.
Giardina has been involved in the health and fitness industry for more than 30 years. In his most recent position as CEO of TSI, Giardina helped the company grow from 4 locations to more than 150. In 2006, he successfully took the company public.

HydroMassage selected Giardina based upon his proven ability to foster company growth, as well as his strong executive and interpersonal qualities. “Our search for a new leader to grow the HydroMassage brand has been focused and thorough,” said Paul Lunter, HydroMassage president. “We established a broad field of talented candidates, and Bob was clearly our top choice. We’re delighted to have him join our company.”

Giardina expects to leverage his winning track record and personal relationships with industry leaders as HydroMassage continues to experience significant growth and brand recognition in the fitness market. In recent years, the fitness industry has become one of the company’s key areas of concentration.

Giardina commented, “Having spent so much of my career building a successful fitness club company, it’s been enlightening for me to view this industry from the eyes of an equipment manufacturer. After considering a number of other opportunities, HydroMassage was the best fit for me.”

He also expressed his vision for the future of the company by saying, “HydroMassage has been successful for over 20 years in the medical industry and I am looking forward to expanding its reach within the fitness industry. I believe HydroMassage can help solve many of the issues currently facing the health and wellness industry, including member service and member acquisition.”

About HydroMassage:
HydroMassage is a product of JTL Enterprises Inc., based in Clearwater, Florida. JTL was established in 1989 to manufacture innovative products that bring comfort, relief and relaxation to people all over the world. Our massage beds combine the soothing benefits of water, heat and massage in a single modality while allowing users to remain clothed and comfortably dry throughout their experience. Our customers operate HydroMassage in chiropractic offices, fitness clubs, tanning salons, beauty salons, day and medical spas, hotels, malls, corporate centers, for personal use and more.

Contact:
Kevin Conaway
727-536-5566 x 1027
15395 Roosevelt Blvd.
Clearwater, FL 33760
info@hydromassage.com
www.hydromassage.com

HydroMassage owners are celebrating Teacher Appreciation Week
with Free Massages for Teachers!

HydroMassage owners across the country say thank you to teachers
by offering them a well deserved break…a FREE HydroMassage!

Teachers can visit http://www.hydromassage.com/teacher to download a coupon for a free HydroMassage. There they will also find a map with over 700 locations in 49 states that are participating in this promotion!

To redeem the free HydroMassage coupon:
1. Simply visit http://www.hydromassage.com/teacher to find the HydroMassage location closest to you
2. Call this location to make an appointment for your FREE massage
3. Enjoy your HydroMassage experience!

The free massage coupons are valid from May 4 -9, 2009.

BONUS!
When you visit http://www.hydromassage.com/teacher you will also find a downloadable Mother’s Day coloring page that includes a free massage coupon for Moms! A perfect classroom craft and a great free treat for mothers everywhere!

What is HydroMassage?

HydroMassage is a cost-effective alternative for those who enjoy traditional, hands-on massage but don’t have the time or budget to indulge regularly. Branded “The Best Daily Massage,” HydroMassage is an amenity that has become increasingly popular in spas, fitness clubs, salons, and chiropractic clinics. In just 15 minutes, users can achieve the stress relief and rejuvenation of a relaxing massage with HydroMassage. HydroMassage is a fully customizable, user-friendly massage system that allows users remain clothed and comfortably dry throughout their massage. HydroMassage sessions and massage packages are priced so that people can literally afford to enjoy them every day. For more information, visit http://www.hydromassage.com/teacher.

We received amazing results from our “Free Massages on Tax Day” campaign and we couldn’t be happier.

We’d like to especially thank all the HydroMassage locations that participated by redeeming the free massages. Without their support, we wouldn’t have been able to offer such an AWESOME “tax day freebie.”

For all of those who were able to try HydroMassage for the first time, we’d love to hear from you. Let us know where you tried it and tell us what you thought, how you felt and what you you’d like to see in the future. We are deeply committed to on-going research and development so your feedback is critical to our success.

We hope that you all had an amazing HydroMassage experience and have discovered an economical to enjoy massage in the future!
www.hydromassage.com

Did you get a free HydroMassage on Tax Day? Leave us a comment and let us know!! We love your feedback

Free Massages on Tax Day
Hundreds of business owners across the nation unite to eliminate stress by offering free HydroMassage sessions on April 15th.

Tax season is never fun, but in the midst of the current economic crisis, stress levels are likely higher than in years past. Hundreds of HydroMassage owners nationwide are joining together to offer free 10-minute massages on April 15th to help Americans relax.

Branded “The Best Daily Massage”, HydroMassage is an amenity that has become increasingly popular in spas, fitness clubs, salons, and chiropractic clinics. HydroMassage is a fully customizable, user-friendly massage system that gives users a powerful, heated massage in as little as 10 minutes. Users remain clothed and comfortably dry throughout their massage. HydroMassage is a cost-effective alternative for those who enjoy traditional, hands-on massage but don’t have the time or budget to indulge regularly.

Dave Quick, CEO of HydroMassage, commented, “With all the doom and gloom in the news these days, we asked thousands of our customers nationwide to participate in this effort to give Americans a little pick-me-up.”

HydroMassage sessions typically range between 10-15 minutes in length, and are priced so that people can literally afford to enjoy them every day. “The real question is, where else are you going to get a 10-minute massage every day for 10 to 15 bucks a month? You’re not,” noted Bob Shepherd, owner of Gold’s Gym in Alexandria, VA. “Exercise and massage – it’s the perfect way to help relieve stress, which everybody is feeling right now. And, to be able to do this for $10-$15 is worth it. There’s no question about it.”

To find a HydroMassage near you to get your free massage on Tax Day, visit www.hydromassage.com/taxday

Based on projected demand, we suggest calling HydroMassage locations in advance to schedule a free massage on April 15th.

If you want to attract and retain members, you need to give people something unique that no one else is offering. Imagine if a gym were advertising, “Unlimited Massage” with their membership package… You don’t exactly see that every day. That’s a marketing idea that will make people sit up and listen especially these days when everyone is feeling extra stress. Who couldn’t use a massage right now?

Gyms across the country are adding HydroMassage to their clubs and seeing amazing results. With HydroMassage, it’s easier to get people in the door and close memberships because they have the unique selling proposition of “Unlimited Massage.” Eddie Dail, owner of 12 Gold’s Gyms (with a HydroMassage in every club, I might add) says that this is the true value of HydroMassage.

We’ll be at IHRSA Convention in San Francisco next week – Booth #5550. Stop by and experience “the best daily massage” and see how HydroMassage can fit in your club.
Don’t forget to check out our special offers for IHRSA attendees only!

Registration is now open for Part II of our Teleseminar Series,
Staying Afloat in Tough Economic Times:
The Importance of a Unique Sales Proposition
Speaker: Mike Duwe, Anytime Fitness owner

The call is scheduled for this Thursday, February, 26th at 3PM EST. Please e-mail info@hydromassage.com to register

Last month, we received overwhelmingly positive feedback from Part I of this seminar series, by Eddie Dail (owner of 12 Golds Gyms) on “Building New Profit Centers.” And this month, Mike Duwe (Anytime Fitness, Elizabethtown, KY) will reveal the greatest opportunity for fitness clubs in a so-called “bad” economy.

On this call you’ll hear:

Why the economy is NOT bad right now…how Mike is making more money in these tough economic times

How you can launch a successful new profit center in less than 3 weeks

What having a UNIQUE SALES PROPOSITION means to your club

Why Mike, an experienced sales guy, calls HydroMassage “the easiest thing he has ever sold”

How HydroMassage is literally selling itself…with a little help from Mike’s members

The call is free and will probably last about 30 minutes.

But, there are a limited number of lines available, so you must register to get the dial-in instructions sent to you ASAP.  Please e-mail info@hydromassage.com to register, and mark your calendar for next Thursday @ 3PM EST.

P.S. Please also e-mail info@hydromassage.com with any questions you have in advance for Mike or about HydroMassage so that we can address them on the call.

Welcome to the HydroMassage blog!

We look forward to using this site as a forum to discuss customer success stories, the benefits of massage as well as how adding HydroMassage to your business can benefit you financially.

But the most important reason we set up this blog is to hear from you… our customers and our future customers.

We want to know what you love about HydroMassage… what you wish it could do… what you would tell future buyers… or how well you’re doing now that you’ve added HydroMassage!

We will be actively posting and monitoring the comments on the site but we also encourage you to contact us via our website at www.hydromassage.com if you have any additional questions.